An excellent design illustration comes from a process of communication. Our clients tell us what they hope to accomplish through illustration and who their intended audience is. They provide design details most often in the form of plan and elevation drawings but sometimes in words or concept sketches or even 3d models.
Our primary method for producing design illustrations is to build a three dimensional computer model of your project and then compose and render illustrations and animations from specific viewpoints and camera paths chosen to meet your needs. This method provides tremendous flexibility for making changes and improvements throughout the process and allows most of the work to be repurposed across the spectrum of design development through approval drawings to marketing and promotional material in print and the multimedia of the internet and television.
Photo-Composites are a powerful type of design illustration that combine a photograph of existing conditions with a rendering of a computer model in an accurate and captivating composition. There are projects where the location or context surrounding a site are as important as it's other features. Photo-composites or visual simulations as they are sometimes called are very effective as part of a visual impact assessment. Photographs when paired with a photo-composite counterpart provide insight and evidence in determining and describing the potential visual impact of a proposed development.
Animation produced by rendering a series of images following a camera path are particularly useful in communicating a more complete understanding of three dimentional space and form to an audience. This technique helps us get closer to experiencing a design without physicaly building it.
John Gutwin